Elevator pitch is a common concept in startup world. Pitches are given in events - such as Slush - in elevators, to investors and almost anyone willing to listen. Yes. You should not sit on your idea, you should tell about it to everyone and believe that "nobody is going to steal your f.. idea"!
Anyway, here are some commonly used frames for a compact pitch. Take a look:
Infograph: Make a convincing pitch!
Canvas for constructing a pitch
and another canvas for planning you own pitch.
Here is also an amazingly informative video about giving a convincing talk!
But remember, when you go pitching, do have some content, too:)
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